Mundesley Golf Club is teeing off into a new era with a bag full of fresh ideas for the future.

The club is 117 years old but officials are looking forward rather than back, swinging into action with a package of initiatives as they mount a membership drive to strengthen the club for the coming decades.

And a familiar face is returning as club professional to join the campaign. Ryan Pudney, who was golf operations manager at the club from 2010 to 2017, is back as head professional after a spell at Hunstanton to coach and help introduce people to the game.

The club's new three-year vision for stability and growth aims to increase membership and build on the nine-hole course's flexibility to provide a challenge for golfers of all ages and abilities, said chairman Donald Stuart.

Plans include:

n New tees to create a shorter Academy course suited to beginners, juniors and seniors.

nFree golf for U18 junior members signing up for a series of lessons with the pro.

nReduced membership fees for new members.

nNew membership rates for five days and nine holes only.

nNew weekly and monthly deals for holidaymakers.

nHosting more golf society and corporate groups.

nAttractive packages for tee and corporate sponsors.

nAn improved shop with new lines.

nExtra ride-on buggies.

nImprovements to the practice area.

nDeveloping practice and coaching at the driving range on its doorstep

Pudney, who won last week's Norfolk PGA pro-am at Swaffham with a score of 71, added: 'I am delighted to be coming back to a really friendly club at an exciting time, and to be spending more time coaching which is where my heart is.'

Andrew Keates, who chairs the committee driving the vision, said: 'The course is looking superb and the club is building a team who are already making a difference so more people can enjoy it.'

Committee member Mel Freakley added: 'The aim is to provide a flexible and bespoke range of membership packages to suit people's needs.'

To find out more about membership, lessons or corporate opportunities visit www.mundesleygolfclub.com or call 01263 720095.