Children have been caught 'surfing' down cliffs on one of north Norfolk's most popular stretches of coast - despite repeated warnings of the danger of landslides.
The alarming photograph was taken at West Runton as visitors soaked up the sun during the half-term break.
It comes just weeks after a middle-aged woman was pictured leading a child down the fast-eroding coastline with one hand in her pocket.
The Coastguard has urged the public to stick to the footpaths after a dog walker was killed after being crushed underneath a collapsed cliff in Thorpeness, Suffolk, in January.
Sharing the picture on social media, Debbie Crane said: 'This was happening yesterday - children 'surfing' on board downhill with adults in the family below cheering them on.'
West Runton was recently awarded a Blue Flag in recognition of the safety and cleanliness of the beach.
The cliffs there are renowned after they revealed one of the most complete skeletons of a mammoth ever discovered in Europe in 1990.
Julian C E Roberts said: 'The cliffs near Woodhill are partially fenced off. Why not put some fencing up across the top of the sandy slope people walk down?'
West Runton Beach Cafe said: 'Unfortunately, due to he chronic erosion, it is not possible. Signs are in place along the cliff top, nine to be precise between Laburnham Caravan Park and the start of Woodhill. There is more signage than anywhere else in the UK, according to Norfolk Trails who supposedly regulate the path.
'Why people cannot heed advice is beyond belief, the abuse received when trying to offer advice is unprecedented.'
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