Walks booklet for north Norfolk hotels
A booklet listing walks around Cromer and Sheringham produced by Norfolk County Council will be released as a special edition for hotels thanks to funding from the EU-backed Coast Alive! scheme.
Similar booklets of walks around Great Yarmouth and King's Lynn have already been published.
Firms are being invited to register for a supply of booklets at the Cliftonville Hotel in Cromer tomorrow at 11am.
Ann Steward, cabinet member for sustainable development, said: 'We know that people walking the long-distance coast path are a boon to local businesses, and there is every reason to believe that visitors enjoying these short local walks will also bring tourist pounds to local businesses.
'I am delighted that Coast Alive funding will allow this potential to be explored in the Cromer and Sheringham area,' she added.
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Around 60 businesses from the area have already applied to take part and Carrie Kerry, health walks project officer for Norfolk County Council, is looking for more.
'The initial concept was to promote a healthier lifestyle to local people through regular walking,' she said.
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'However, the booklets have proved so popular with visitors that we would like to explore the benefit walking brings to small businesses close to the promoted routes.'
Any local businesses which would like a supply of the Coast Alive! Cromer and Sheringham walks booklets should email Carrie Kerry on email@example.com.