"The Vikings are coming!"
During the Dark Ages that cry would cause people to shudder in fear as they fled from vicious Scandinavian raiders.
But in North Walsham at the weekend that means a chance for people to get up close to reenactors who are dedicated to showing people what Vikings were really like.
The Ragnarok Festival is seeing Vikings galore descend on North Walsham Rugby Club in Scottow.
People are able to see how Vikings fought and lived their lives, including how they cooked and made intricate items, such as jewellery.
About 60 re-enactors are taking part in the two day festival, which also features Viking wrestling, displays of archery and visitors able to try out weaponry and armour and Viking food and drink.
Paul Carter, 'battle chieftain' of the Norfolk-based Viking group Drakkr Sveiter, said: "It's a great way to learn more about the living history side of the Viking world.
"It is about learning about the culture and the weapons we use."
It runs until 5pm today.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here