Three entrepreneurs are hoping dog lovers will go barking mad for their new Doggie Diner.
The Cromer will not only offer coffee, cake and snacks for human visitors - but also an extensive 'hound menu' with 'pupcakes', 'bonescuits', and specially-prepared doggie sausages.
Four-legged guests can even enjoy afternoon teas with a mix of treats, and take part in 'pawties' where they can feast while wearing party hats.
The three friends behind the cafe - David Baird-Parker, 42, Kelly Dawson, 33 and Claire Abbs, 36 - are excited about the its grand opening on Monday, October 21.
Mr Baird-Parker, from Saham Toney, said they had been working on setting up the diner since February.
He said: "We were all at a point in our careers where we wanted to do something for ourselves.
"All three of us have got dogs and we know how important they are to people. We wanted to create somewhere that wasn't just dog friendly, but where your dogs could dine with you to make it more of a social experience."
The group got in touch with Adrienne Dickson, who runs a couple of Doggie Diners in the North East with her partner Amanda Wilkinson, and asked if they could open their own branch as a franchise.
The diner is based in a new-build at the corner of Bond Street and Mount Street, and has 30 seats inside, eight outside and plenty of space for pups. Mr Baird-Parker said: "This building used to be an empty shell. It has been really exciting to see the transformation take place."
Other canine treats on offer include ice-cream for dogs, 'dog beer' made with beef stock and even 'pawsecco' - a ginseng-based refresher.
Mrs Dickson said she knew a Doggie Diner had potential in Cromer soon after she arrived in the town.
She said: "It was raining but there were still so many people out and about with dogs."
The opening day event will run 11am-4pm and a special guest will be Hayley Patrick from Norfolk Greyhound Rescue. Ms Patrick will have several rescue dogs for visitors to meet, and there will also be 'doggie face-painting' as well as fundraising for the charity.
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