Tourism support package proposals get the go-ahead from councillors

A busy Cromer beach on one of the hottest days of summer 2020, on Monday NNDC cabinet members met to

A busy Cromer beach on one of the hottest days of summer 2020, on Monday NNDC cabinet members met to discuss how to use funding which has been allocated to the authority to boost the tourism sector out of the traditional season. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2020

Councillors have approved a proposal on how to help businesses in North Norfolk which have been hit hard by the coronavirus pandemic.

Sarah Butikofer, leader of North Norfolk District Council. Picture: SUPPLIED BY THE CANDIDATE

Sarah Butikofer, leader of North Norfolk District Council. Picture: SUPPLIED BY THE CANDIDATE - Credit: Archant

On Monday, a cabinet meeting of North Norfolk District Council met to discuss a report outlining recommendations on how to use £330,000 which has been given to the council by the Norfolk Strategic Fund.

The funding has been given to the authority in order to support initiatives that will help develop, promote and sustain the local tourism economy.

It is proposed NNDC will use the money to set up a grant scheme which local organisations can apply to for projects which will help attract visitors to the area outside of the traditional tourism season.

Richard Kershaw said; “This funding is going to be used to extend the season, its focus is getting expressions of interest from business which have suffered due to coronavirus and the aim is getting those businesses through to the next season, as many as possible.”


You may also want to watch:


Liz Withington said she believed the funding would be a significant step for the district’s businesses but wanted assurance the Deep History Coast Project, which was designed in part to extend the tourism season would also benefit from the scheme.

Mr Kershaw confirmed the Deep History Coast would be a “fundamental part” of NNDC’s offering to businesses and the aim to extend the tourism season.

Most Read

Sarah Butikofer, leader of NNDC, added: “I think it’s really important we do everything we possibly can to support our businesses and if some of them have the opportunity to extend their season either at the end of this year or indeed start early next then we should be supporting them in whatever way we can.”

Mrs Butikofer said the funding was just one part of a whole raft of measures designed to help businesses.

She said: “This was a fund that was put together by the District Councils, the County Council and the local LEP and I actually had to fight to get this money for tourism and North Norfolk and it’s something I’m actually quite proud of that we worked so hard together as a cross political spectrum group to make happen.”

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter
Comments powered by Disqus