Tourism hopes for a silver lining....

Norfolk s 2.4bn tourism industry could be set for a new-year boost as the economic downturn continues.The industry which employs more than 46,000 people could benefit by the weakening of the pound against the euro, with it becoming more attractive for people to come to Britain for holidays and for Britons to stay here.

Norfolk s 2.4bn tourism industry could be set for a new-year boost as the economic downturn continues.

The industry which employs more than 46,000 people could benefit by the weakening of the pound against the euro, with it becoming more attractive for people to come to Britain for holidays and for Britons to stay here.

This month saw the launch of the 10th edition of the Official Norfolk Travel Trade Manual.

We have 90 miles of stunning coastline and the beautiful Broads, said Lydia Smith, of Norfolk Tourism.

“There are also areas of peaceful countryside with atmospheric medieval churches, picturesque villages and historic market towns.

“ We have a great mix of attractions plus Norwich, a top-five shopping destination that is easy to explore on foot with fantastic historic buildings round every corner.”

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She added: We are becoming aware that people are now opting for shorter holidays in this country, and that is good for the tourism industry in Norfolk, which is the county s biggest industry.

Norfolk Tourism is the county s public and private trade body. Funded by 55 partner organisations, the partnership is designed to act as a forum for all Norfolk s tourism businesses and local authorities.