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Top designer's makeover for Norfolk charity logo

PUBLISHED: 17:00 03 March 2010 | UPDATED: 10:24 13 July 2010

Thomas Manss launches the new logo for The Benjamin Foundation at Carrow Road, Norwich. With (from left) Michael Nelson, Richard Draper, Oli Johnson and Enrica Corzani.

Thomas Manss launches the new logo for The Benjamin Foundation at Carrow Road, Norwich. With (from left) Michael Nelson, Richard Draper, Oli Johnson and Enrica Corzani.

Kate Scotter

He may have worked on some of the world's most recognised projects but now a renowned German designer has helped give a Norfolk charity a brand new look.

Kate Scotter

He has worked on some of the world's most recognisable projects, and now a German designer has helped give a Norfolk charity a brand new look.

Thomas Manss, who helped with branding for Tate Modern, the National Portrait Gallery, Berlin Transport and the UK Foreign and Common-wealth Office, has designed The Benjamin Foundation's new logo, launched yesterday at Carrow Road stadium in Norwich.

The design is based on speech bubbles and is constructed cleverly to form the shape of a colourful butterfly to help reflect the work that the North Walsham-based charity does to help families, adults and children deal with a range of issues.

Mr Manss, named as one of the top 10 designers in the UK, said: "Throughout my career I've been very lucky, so when this came up I thought it was a wonderful oppor-tunity to give something back. All the expertise I have accumulated over the years is desperately needed by small organisations and charities but they cannot afford it. The Benjamin Foundation is a small charity thinking big, and I like that, and that's why I wanted to get involved."

His firm, Thomas Manss & Company, did the work at a reduced fee after becoming involved in the project through a mutual contact, Enrica Corzani. The costs were met by a specific grant from the Edith Murphy Foundation, so none of the charity's money for frontline services had to go towards it.

Richard Draper, the charity's chief executive, set up the organisation with his wife Vanessa after they lost their son Benjamin in a motorcycle accident when he was 17.

Thanking Mr Manss, he said: "It's something most organisations can only dream of, and we feel very privileged. The symbolism of the butterfly is very appropriate:

people are fragile, life is fragile, but through dialogue and support we aim to help them transform whatever challenges they face into positive opportunities."

In October 2008, the foundation was voted for by EDP readers to win the Community Chest Challenge, enabling it to have its name embla-zoned on Norwich City shirts during a match against Doncaster Rovers.

More about the charity at www.benjaminfoundation.co.uk


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