Roys launches its Spring Food Fayre
Strawberries from three miles down the road, delivered in the back of a van - rather than from hundreds of miles away and transported in large lorries, repacked at a distribution centre and back on the road for another lengthy, polluting trip.
Strawberries from three miles down the road, delivered in the back of a van - rather than from hundreds of miles away and transported in large lorries, repacked at a distribution centre and back on the road for another lengthy, polluting trip.
It is just one of the many stories behind a local Spring Food Fayre launched on Monday at Roys Food Hall in Hoveton.
Free tastings, meeting the producers in person and recipe tips will be on offer until Saturday.
The individual suppliers attending will rotate day to day, but businesses have included ice cream, beer and meat producers.
You may also want to watch:
Roys use 115 local producers, who provide 1,000 lines, said Paul Roy, marketing and buying director.
'Using local suppliers isn't something simply to produce headlines, it is about being fresher and better,' said Mr Roy.
Most Read
- 1 £20,000 recording studio set to open in market town bank vault
- 2 Gelato and chocolate shop to open two new Norfolk stores
- 3 Prince Philip's humorous Norfolk care home visit remembered
- 4 The Original Factory Shop set to open in Cromer
- 5 Couple put up for sale £1.1m barn they saved from demolition
- 6 Council puts former public toilets on seafront up for rent
- 7 Prince Philip memorial erected in town park just a day after his death
- 8 Tribute to loving and kind war veteran who opened school in Norfolk
- 9 Election 2021: Norfolk County Council candidates published
- 10 Council claws back affordable homes after costly blunder
'Why bring strawberries hundreds of miles when you can get wonderful ones from just down the road?
'People are looking for good quality food and value for money. If they can get both at the same time, they will be happy.'
The number of local suppliers was pretty much as high as it could go, said Mr Roy. Extending would be nigh on impossible because a wide range of products such as oranges and bananas were obviously not available locally.
'It's about doing as much as we can, we have asparagus, eggs, potatoes, apple juice, ice cream and so much more from just a few miles away - it's a good strong range.
'And it all fits in with what people want, the local food issue has become more and more explicit in the minds of shoppers in the last half dozen years, although being a local company which has been around for 114 years, it's something we have always done.'
The fayre runs from 10am to 4pm each day.