A window cleaner who featured in a police 'rogue trader' warning after a house was given an unwanted washdown and a bill posted through the door has stepped forward to say 'it was an honest mistake.

A window cleaner who featured in a police 'rogue trader' warning after a house was given an unwanted washdown and a bill posted through the door has stepped forward to say 'it was an honest mistake.'

Police issued a press release highlighting the incident at Overstrand near Cromer and spelling out the standard warnings on doorstep traders.

But after a small item appeared in the press David Rose of North Walsham-based Easyreach Ladderless Window Cleaning said: 'It was a genuine mistake. A new cleaner went to the wrong address - the right number but on Cromer Road rather than Mundesley Road which join into one.

'We are a fully-insured legal company covering East Anglia' he assured people in the area.

Norfolk police said: 'We have to take all reports of suspected rogue traders seriously at the time they are reported to us.'