Forget sunshine, school holidays, and crab sandwiches.
For this corner of north Norfolk, opening night of the Cromer Pier Show is the fail-safe way to know summer is well and truly here.
And this year, the cast and crew behind the only full season end of pier show in the world have welcomed audiences to the annual spectacular with the first ever exclusive preview week, ahead of the black tie Gala Launch Night.
The two-act all-singing, all-dancing production has been delighting the long-time residents and one-off visitors to the town since 1977, and this year looks set to be no exception.
Directed and choreographed by Di Cooke, the show featured the comedy impressionist, The Man They Call G, conjurors Matthew Pomeroy and Natasha Lamb, as well as lead singers Harvey James and Emily Yarrow.
READ MORE: All you need to know about the Cromer Pier Show 2019
Highlights included the high kicks and sequinned costumes of the Seaside Special dancers.
The group, led by dance captain Gemma Foulkes, brought the hits of Mamma Mia, Queen and Daft Punk to a packed out spellbound house, with standout numbers ranging from an electrifying rendition of Bohemian Rhapsody and a lyrical performance set to Harvey James singing Rag and Bone Man's Only Human.
Pupils from Marlene's School of Dancing brought the house down as they pranced and pirouetted across the stage, transformed into Munchkinland, as the Lollipop Guild.
And although minor niggles - which should perhaps be put down to first night nerves - including a confusing end to Matthew and Natasha's sword juggling magical act, and a couple of dodgy lifts during the first half - it was clear from compère Paul Eastwood's genuine energy and enthusiasm that the talented group of performers were enjoying themselves up there.
READ MORE: Review: Cromer Pier Summer Show - 'Is it the 'greatest' show yet?'
Entertaining everyone from toddlers to grandparents, with district councillors and holiday makers thrown in, is no mean feat.
Audiences in Cromer know what they like, and while the show was quite old school, it was a pleasure to sit back and take it all in.
The show won a 2018 Norfolk Arts Award for dance and musical theatre, and watching the cast dazzle the crowd, who laughed, gasped and groaned in all the right places, it's easy to see why.
- Previews opened on Saturday, June 22. The show ends on Saturday, September 7.
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