Businesses across North Norfolk have been trailblazing the county's royal connections in a move to boost tourism.
With the Duke and Duchess of Cambridge firmly esconced in their north Norfolk home and the christening of Princess Charlotte attracting worldwide publicity, a growing number of businesses have committed themselves to the Princess Trail.
The Visit North Norfolk inspired initiative is giving tourists the chance to celebrate the area's royal connections - in a suitably respectful way.
The Crown at Wells has created The Royal Princess puree menu featuring local produce and comprising royal chantenay carrot puree, Jersey royal potato and Holkham venison puree and royal gala apple puree; Pensthorpe Natural Park is developing the 'Charlotte Stroll-ER Trail' around their grounds for parents to push a pram or stroller; 2Posh2Pitch, the North Norfolk luxury bell tent hire company, is offering a Princess Charlotte tent, complete with pink bunting, cushions and flowers; and Banningham Crown has designed a princess colouring page on their menu for children eating at the pub and every little girl visiting is given a royal sceptre.
Meanwhile, other businesses entering into the spirit include Gone Crabbing, the Norfolk-based seaside clothing company, which has created a limited edition One's Gone Crabbing baby t-shirt for its shop in Burnham Deepdale; The White Horse at Brancaster which has developed a Charlotte Royale swiss roll dessert; and its sister pub, The Jolly Sailors, which has launched the Pizza Royale with a topping of steak, red onion marmalade, Charlotte potato, mushrooms and a Sauce Diana.
The Wells Walsingham Light Railway has refurbished one of its carriages fit for a princess and named it Princess Charlotte, while Neatishead wood craftsman Paul Williams has carved a cake stand honouring Princess Charlotte from North Norfolk wood grown close to the royal residence.
Wroxham Barns has even named one of their lambs Charlotte and to help visitors spot her, she has been given a sparkly collar to set her apart.
Visit North Norfolk spokesman Lucy Downing said: 'It feels very special to all of us living in North Norfolk that Princess Charlotte and her brother Prince George will be growing up here. Many businesses wanted to mark and celebrate Princess Charlotte's arrival, and we are delighted to showcase these tributes in a trail for visitors to explore during their stay. It's not every day you can welcome a Princess to your home county.'
Mr Williams, who this year has extended his studios and invited guest craftsmen to join him in the village, said: 'I think there is a lot of merit promoting Norfolk as a royal county. With William and Kate we have got good young blood and they are regularly seen going out and about.'
He said the royal connection particularly fascinated visitors from the US.
Wroxham Barns owner Ian Russell cautioned that a careful balance had to be struck so as not to exploit the royal family.
He said: 'Part of the charm of the county is that the royal family feels very comfortable here and they are not bothered.'
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