New look for award-winning Norfolk marmalade firm
PUBLISHED: 18:00 29 June 2018 | UPDATED: 19:58 29 June 2018
An award-winning Norfolk firm has been giving its marmalades and hand-made preserves a new look, ready for the summer season.
Happisburgh-based Ollands Farm Foods’ updated design was officially unveiled at the Norfolk Food and Drink Festival.
Owner Mary Ann Stuart said: “We’ve just launched our brand new Connoisseur Collection. It’s a really luxurious range of marmalades, and we wanted to make sure the packaging reflected that. That proved to be the perfect opportunity to give the complete range of products a revamp.”
But a rebrand is not an easy task for a small business.
She added: “Whilst printing some new jar labels might sound like a simple enough task, it’s actually a logistical nightmare. We have over 25 different products, each made in small batches.
“Each label needs to include details like the unique batch number and best before date, as well as ingredients and allergens.”