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New look for award-winning Norfolk marmalade firm

PUBLISHED: 18:00 29 June 2018 | UPDATED: 19:58 29 June 2018

Ollands’ new Connoisseur Collection and some of the other award-winning marmalades sporting the new branding. Pictures: Emma Raines

Ollands' new Connoisseur Collection and some of the other award-winning marmalades sporting the new branding. Pictures: Emma Raines

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An award-winning Norfolk firm has been giving its marmalades and hand-made preserves a new look, ready for the summer season.

Ollands’ new Connoisseur Collection and some of the other award-winning marmalades sporting the new branding.Pictures: Emma Raines

  Ollands’ new Connoisseur Collection and some of the other award-winning marmalades sporting the new branding.Pictures: Emma Raines

Happisburgh-based Ollands Farm Foods’ updated design was officially unveiled at the Norfolk Food and Drink Festival.

Owner Mary Ann Stuart said: “We’ve just launched our brand new Connoisseur Collection. It’s a really luxurious range of marmalades, and we wanted to make sure the packaging reflected that. That proved to be the perfect opportunity to give the complete range of products a revamp.”

But a rebrand is not an easy task for a small business.

She added: “Whilst printing some new jar labels might sound like a simple enough task, it’s actually a logistical nightmare. We have over 25 different products, each made in small batches.

“Each label needs to include details like the unique batch number and best before date, as well as ingredients and allergens.”

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