Neatishead family's competition delight

Tracey GrayA family have proved just how much the county has to offer with their innovative winning design for the EDP's Holiday here! campaign.Tracey Gray


A family have proved just how much the county has to offer with their innovative winning design for the EDP's Holiday here! campaign.

The campaign aims to highlight the fact people living in Norfolk can enjoy a wonderful holiday here, with everything on their doorstep.

In August, imaginative people of all ages were asked to put pen, paint or crayon to paper to show how much they love Norfolk.

And now the winner of the competition has been revealed - the Bradnock family from Neatishead.

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Allison, 45, who is a full-time mum and her husband Stephen, 45, who works as a painter and decorator, and their two children, Harriet, 11 and Archie, six, won the top prize for their colourful map of Norfolk highlighting in each area everything Norfolk is famous for.

Allison said: 'We were working to a tight deadline. My husband came up with the idea of listing everything about Norfolk then I thought that through and came up with the idea of using a map of Norfolk. As a family we sat down and came up with all the things we could think Norfolk was famous for.

'We were very surprised to win, but very pleased and are looking forward to the holiday.'

The family have won a four-night break at Kelling Heath Holiday Park. The prize includes membership of the health and fitness centre for the duration of the stay, as well as family entrance tickets to Pensthorpe Nature Reserve, which previously hosted BBC Springwatch, and the historic North Norfolk Railway, where guests will be able to enjoy a ride on a steam train.

The winning entry, which was judged by EDP editor Peter Waters and Simon Middleton, of competition sponsors Brand Strategy Guru, will be showcased at the EDP Tourism in Norfolk Awards.

The awards will take place on November 20 and the winners will be invited on stage to talk about their entry and to receive their prize.

Mr Waters said: 'When Simon and I did the judging I don't think either of us, in our wildest dreams, thought we'd get such a unique, creative and inspirational entry. This is a marketing concept at its very best - clean, simple, thought-provoking and highly effective.'

Mr Middleton added: 'It was a really great idea. Norfolk is a complicated place. One of the problems people always have is trying to sum it up. What these people have done is not to try and sum it up, but put everything there in an attractive way.

'Because it is such a beautiful and so well-executed design, a person can spend ages looking at it and feel compelled to keep looking for that favourite bit. It is one of those very rare designs that makes people want to spend a long time looking at it.'