New leisure centre smashes membership target
- Credit: NNDC
More than 1,300 people have become members of The Reef pool and leisure centre in the four months since it opened.
The owner of the Sheringham facility, North Norfolk District Council, had expected that number to only be reached by the end of the centre's third year.
Karl Read, the council's leisure and localities manager, said: "The reception to The Reef has been fantastic – we were expecting the facility to be popular, but the numbers are incredible and really reflect just how much it has to offer.
"It’s a proud moment for us, to have delivered such a facility.”
During its construction the £12.7 million centre drew criticism for its lack of slides, a wave machine and a 'beach-style' sloping shallow end - all popular features of Splash, the facility it replaced.
But council leaders will now feel vindicated by the success of the new centre, which had 17,000 visits in February alone – 4,000 more than Splash achieved in February 2020, before the pandemic.
Splash - which was opened in 1988 by Princess Diana - was demolished just as the new centre was being constructed on the same site.
Council leader Tim Adams cut a ribbon to formally open The Reef at a small ceremony on March 31, which was followed by a tour for guests.
Virginia Gay, the council's portfolio holder for leisure, wellbeing and culture, said: “This is a proud day for the council – we were very pleased to open the doors to The Reef in November, but today is our day to truly reflect on this wonderful facility for North Norfolk.
- 1 Town centre toilets to close for six weeks
- 2 Couple about to leave north Norfolk fish and chip shop
- 3 Holkham pub closes to drinkers to become hotel and restaurant
- 4 North Norfolk hotel named among most romantic and best small stays in UK
- 5 Major supermarkets order urgent product recalls over salmonella fears
- 6 Road closures in place for north Norfolk marathon
- 7 Artist donates painting to fund in memory of Cromer teenager
- 8 Council leader offers to end feud with his local MP
- 9 £150 energy rebates being paid out across north Norfolk
- 10 Couple put 'TARDIS' home with 'amazing' sea views up for sale for £475k
"In these short months, The Reef has already been very well used and loved, and all the hard work that has gone into planning an advanced leisure offering in Sheringham has paid off.”
The centre's community rooms have been dedicated to long-time Sheringham councillor leisure centre campaigner, Brian Hannah, who died in 2020, aged 74.
The Reef is managed by Everyone Active.
Its contract manager, Stuart Jardine, added: “I’m sure the centre will continue to go from strength to strength and we look forward to welcoming many more customers over the coming months.”