Generosity challenge kicks off with love hearts for first day of Lent

PUBLISHED: 10:49 06 March 2019 | UPDATED: 11:15 06 March 2019

Simon Fenn, head of mission at Cromer Church. Picture: JOE LENTON

Simon Fenn, head of mission at Cromer Church. Picture: JOE LENTON

Original Art Photography by Joe Lenton

Love heart sweets are being handed out to mark the start of church’s ‘generosity challenge’ being run as an alternative to giving up something for Lent.

Cromer Church’s ‘40acts’ encourages people to do at least one act of kindness each day of Lent. The challenge is part of a national programme which was taken up by 100,000 people last year.

Simon Fenn, the church’s head of mission said: “Last year’s response to our 40acts challenge was overwhelmingly positive and encouraging. “People were genuinely touched by our simple acts of kindness and generosity, whether it was doing a community beach clean, giving out free chocolate bars or supporting the Cromer foodbank, praying with people on the street, giving away free Easter eggs or just being a listening ear.

“They loved the fact that we valued them and were willing to make a personal connection.

“We hope that during this 40-day challenge we will be able to demonstrate our faith in practical ways, make a positive difference and inspire people to approach Lent differently - don’t just give up, give out.”

Debbie Wright, head of content at Stewardship, which co-ordinates the challenge, said: “Every year more and more people choose to do Lent generously, and use generous acts to demonstrate their faith in the lead up to Easter.

“We never cease to be amazed at the creativity and kindness that we see, as people start to share their stories on social media. It’s great to see Cromer Church taking up the challenge and making a generous difference to the community of north Norfolk this Lent.”

For more information about the challenge, visit or look up 40acts on Facebook.

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