He is the character that countless children have spent hours poring over picture books in a bid to find him.

North Norfolk News: Charm the goat enters into the spirit of the Where's Wally event, welcoming visitors to Stody Lodge Gardens. Picture: DENISE BRADLEYCharm the goat enters into the spirit of the Where's Wally event, welcoming visitors to Stody Lodge Gardens. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

But for a few hours in north Norfolk this afternoon, it was more a case of where wasn't Wally, as Holt's Stody Lodge opened its doors to hordes of stripily-dressed lookalikes.

Visitors dressed as the cartoon creation entered the Lodge's gardens for free and gathered for a group photo, butterfly trail, and games.

There were also afternoon teas and scones on sale in aid of Norfolk charity The Benjamin Foundation (TBF).

Kate MacNicol, owner of Stody Lodge Gardens, said: 'It was a fantastic day and we had a lovely turnout. The sun came out and we had lots of children running around.

North Norfolk News: Wally's at the Where's Wally event at Stody Lodge Gardens. Clockwise from left, Alex Dyer, six; Aggie Chuter, seven; Ilona MacNicol, six; Bea Chuter, seven; Jemima Jones, six (right); Evie Coghill, eight; and her sister, Penny, seven. Picture: DENISE BRADLEYWally's at the Where's Wally event at Stody Lodge Gardens. Clockwise from left, Alex Dyer, six; Aggie Chuter, seven; Ilona MacNicol, six; Bea Chuter, seven; Jemima Jones, six (right); Evie Coghill, eight; and her sister, Penny, seven. Picture: DENISE BRADLEY (Image: Archant)

'We work with lots of charities and chose TBF as it's their 25th year.'

And Chris Elliott, TBF marketing and fundraising manager, added: 'We've raised at least £300 today.

'It's an amazing venue and we met lots of families and children and were able to share what we're up to.'

North Norfolk News: Wally's from left, Aggie Chuter, seven; Ilona MacNicol, six; and Bea Chuter, seven; at the Where's Wally event at Stody Lodge Gardens. Picture: DENISE BRADLEYWally's from left, Aggie Chuter, seven; Ilona MacNicol, six; and Bea Chuter, seven; at the Where's Wally event at Stody Lodge Gardens. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

North Norfolk News: Wally's from left, twins Aggie and Bea Chuter, seven; and Ilona MacNicol, six; at the Where's Wally event at Stody Lodge Gardens. Picture: DENISE BRADLEYWally's from left, twins Aggie and Bea Chuter, seven; and Ilona MacNicol, six; at the Where's Wally event at Stody Lodge Gardens. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

North Norfolk News: Wally's from left, twins Aggie and Bea Chuter, seven; and Ilona MacNicol, six; at the Where's Wally event at Stody Lodge Gardens. Picture: DENISE BRADLEYWally's from left, twins Aggie and Bea Chuter, seven; and Ilona MacNicol, six; at the Where's Wally event at Stody Lodge Gardens. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

North Norfolk News: Ten-month-old Oscar Charles, at the Where's Wally event at Stody Lodge Gardens with dad, Michael, and mum, Zoe Gutteridge. Picture: DENISE BRADLEYTen-month-old Oscar Charles, at the Where's Wally event at Stody Lodge Gardens with dad, Michael, and mum, Zoe Gutteridge. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

North Norfolk News: All the Wally's at the Where's Wally event at Stody Lodge Gardens. Picture: DENISE BRADLEYAll the Wally's at the Where's Wally event at Stody Lodge Gardens. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

North Norfolk News: Jemima Jones, six, with Charm the goat, at the Where's Wally event at Stody Lodge Gardens. Picture: DENISE BRADLEYJemima Jones, six, with Charm the goat, at the Where's Wally event at Stody Lodge Gardens. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

North Norfolk News: Arthur MacNicol, two, at the Where's Wally event at Stody Lodge Gardens. Picture: DENISE BRADLEYArthur MacNicol, two, at the Where's Wally event at Stody Lodge Gardens. Picture: DENISE BRADLEY (Image: Archant)