East Anglia's Children's Hospices (EACH) has acquired its 40th shop.

The charity will open at the former Age UK shop in Station Road, Sheringham at 10am on Thursday, August 15 and trade seven days a week.

Cutting the ribbon will be Mermaid Merchelle and Pirate Pete from Elite Productions' A Mermaizing Pirate Adventure, the show on at Sheringham Little Theatre later the same day.

Internationally-renowned Norfolk artist Lucy Loveheart, a keen supporter of EACH, is producing some bespoke pieces of art to capture the delights of Sheringham and they will be transferred into wallpaper as part of the shop's redevelopment.

Sarah Throssell, EACH shop acquisition manager, said: "Having opened doors in Cromer at the end of May we're delighted to have a companion shop opening in Sheringham.

"We've had a reorganisation of the shop floor and overhauled the sorting room, meaning we've been able to increase the levels of clothing, bric-a-brac and other such items on offer, and still have space to lay out a unique children's zone, with plenty of colouring boards and a reading desk."

The charity opened its fourth shop of 2019 in Thetford last week. Its Sheringham outlet will be EACH's 17th in Norfolk.

It welcomes donations of the following clean and good-quality goods: clothing, bric-a-brac, modern paperbacks, toys, jewellery, DVDs/CDs, household linens, retro and vintage clothes, and small electrical items. These can be dropped off at the new shop from August 12.

EACH also needs donations of good-quality furniture and can collect it free of charge. Call 01842 821620 for more information.

In the past financial year EACH shops generated a profit of over £1.1m that all went towards helping families make the most of their precious time together.