Search

Brothers team up to launch mobile grain trading app for farmers

30 September, 2020 - 06:00
Brothers Henry (left) and Josh Dewing have launched a mobile app to give Norfolk farmers easy access to market data which could help them get better prices for their grain. Picture: Chris Hill

Brothers Henry (left) and Josh Dewing have launched a mobile app to give Norfolk farmers easy access to market data which could help them get better prices for their grain. Picture: Chris Hill

Chris Hill

Two brothers have combined their contrasting career skills to launch a mobile grain trading app which could help Norfolk farmers get better prices for their crops.

Norfolk brothers Henry and Josh Dewing grew up on farms together and played with toy tractors as children. Picture: Dewing familyNorfolk brothers Henry and Josh Dewing grew up on farms together and played with toy tractors as children. Picture: Dewing family

Henry and Josh Dewing have collaborated on the Dewing Grain app which combines market data, news and podcasts while giving growers the ability to monitor prices, get quotes and make sales.

After spending their childhood playing on tractors and growing up on Norfolk farms, the brothers followed very different professional paths – with Josh becoming a wheat trader for the family business in Aylsham, and Henry working for a technology company in London.

They said the app, being launched today, was the perfect way to pool their respective industry knowledge while helping farmers maximise their incomes by understanding the markets better and responding more quickly to opportunities.

Henry, 27, said: “Because I have been working in software and tech, I realised that everything is going this way. You can get a date, order food, even do your banking by using digital apps.

Brothers Henry (left) and Josh Dewing have launched a mobile app to give Norfolk farmers easy access to market data which could help them get better prices for their grain. Picture: Chris HillBrothers Henry (left) and Josh Dewing have launched a mobile app to give Norfolk farmers easy access to market data which could help them get better prices for their grain. Picture: Chris Hill

“To come back and offer something for Dewing Grain, and to do it alongside Josh, has been awesome.

“Grain trading is a space that has not been disrupted by technology. This app is putting all this information in farmers’ pocket, giving them the ability to make a decision wherever they are. The key is simplicity.”

Although the market information on the free app is available to anyone, farmers will need an account with Dewing Grain to request quotes for their cereal crops.

Josh, 30, said although the app aimed to speed up the process of getting the best price for a crop – which often involves farmers needing to call several merchants to barter – it would not replace the traditional communication channels.

“It is not going to replace what we do as a job,” he said. “We are still here for a conversation.

“The farmers coming through now are business people – their business has diversified into all sorts of things, whether it is glamping and holiday lets or weddings. So the chances are they already use apps like Instagram or Airbnb. This is just one more tool they can use.

READ MORE: Turkey farms are preparing for a downsized ‘Covid Christmas’ dinner

“I would say 90pc of farmers are open to new ideas. With this, they have got lots of information in their phone and they know where the wheat market is and they know what to do about it.

“Right now people are more focused on their phone than ever. If you want to buy stocks and shares you can do that through an app really easily. Now with Henry’s app you can do it with grain too.”

Henry said although the idea was originally conceived to help his father Andrew’s grain trading business, he now hopes to market the software to trading companies in other sectors, via his DueTrade company brand.

“There are lots of other industries like meat and timber trading that still work in a traditional fashion,” he said. “There is so much potential for disruption.”


If you value what this story gives you, please consider supporting the North Norfolk News. Click the link in the orange box above for details.

Become a supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Latest from the North Norfolk News