Botanist, broadcaster and campaigner Professor David Bellamy indulged his love of nature at the weekend when he helped launch a new trail showcasing the environmental work of an award-winning Norfolk holiday park.

Botanist, broadcaster and campaigner Professor David Bellamy indulged his love of nature at the weekend when he helped launch a new trail showcasing the environmental work of an award-winning Norfolk holiday park.

The walk, created to mark the 25th anniversary of the Kelling Heath park at Weybourne, near Holt, leads visitors through some of the environments, including the wildflower meadow and conservation pond, which have been created over that time.

Launching the two-mile route on Saturday, Prof Bellamy took the chance to try it out himself, beginning at the village square which he opened 12 years ago. The author said: 'Kelling Heath bursts with biodiversity and happy visits, thanks to their ongoing leadership in environmental care.'

Park director Paul Timewell said a lot of time and resources had been invested in preserving the natural beauty and wildlife of the surrounding environment, which also provided a fantastic experience for guests.

The park is constantly thinking of new ways to make its holidays more environmentally aware - from installing solar panels on its amenity blocks to its red squirrel breeding programme which began in 1999.

Nicola Badley, the site's environmental officer, said people were becoming increasingly interested in the 'green credentials' of their holidays.

The park's milestone year will also be marked by other initiatives, including a bumblebee conservation programme, a 1980s style 'retro' summer fete on June 12-14 and the unveiling of a of sculpture in September.