Despite the howling wind on the seafront today, volunteers turned out in force to take part in a community litter pick.
Near 30 volunteers combed the Cromer beach for rubbish, helping ensure the Blue Flag beach stays pristine.
The event, organised by the Cromer Town Council. was the first litter pick since the end of summer last year.
'What's so fantastic about this event is that it brings families out,' said Cromer's county councillor Tim Adams.
'It means that parents can teach their kids about the importance of looking after their environment and how they can continue this work in the future.'
The town councillors added: 'A lot of people are talking about plastic in the sea at the moment, quite rightly, and this is one way we can help.'
Brenda Stibbons, another town councillor who helped to organise the event added: 'It's fantastic for visitors to see when they come here in the summer too, they can see that as a community we really care about our environment.'
The rubbish collected in the litter pick will be made into a statue by member of the Countryside Team at NNDC.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here