Cromer Iceland shopfront rejected
A bright red Iceland shop front in the middle of Cromer's main shopping street has been thrown out by a planning inspector who tagged it 'somewhat crude.'
The new shop in the former Woolworth's store caused controversy when it opened because of its stark design and shutter door.
North Norfolk's planning committee turned it down in 2009 saying it was flat and featureless in a prominent part of the town's conservation area.
The company appealed but inspector Nigel Burrows has sided with the council and rejected the appeal – giving Iceland eight months to improve the Church Street shop front.
His report says the design was a 'somewhat crude shop front lacking in detail and subtlety.'
You may also want to watch:
Although Iceland said it was in a part of the conservation area dominated by modern buildings, Mr Burrows felt it was a highly visible and detracted from the character of the 'commercial fulcrum' which included the church.
The shutter was 'unduly hostile', accentuated by the red finish, and although Iceland stressed the extent of financial investment he said it 'should not be at the expense of good design.'
- 1 Store open despite positive Covid test at town centre Sainsbury's
- 2 Stunning images capture Cromer in the snow
- 3 Car gets stuck at ford after missing warning sign
- 4 Coronavirus recovery centre never used in first wave to be opened
- 5 Several burst mains in town leave homes without water
- 6 Mass coronavirus vaccination centre opens in Norwich today
- 7 Delays as 23m-long caravan travels through Norfolk
- 8 Londoners fined for travelling to stay at second home in Norfolk
- 9 Norfolk's first mass Covid vaccination centre to open in food court
- 10 Sport and TV stars heading to Norfolk for new festival