Cyclists riding on pavements in North Walsham town centre are being targeted by community police after the problem was one of the three priorities identified at the latest safer neighbourhood priority meeting in the town.

Cyclists riding on pavements in North Walsham town centre are being targeted by community police after the problem was one of three priorities highlighted at the latest safer neighbourhood priority meeting in the town.

The Safer Neighbourhood Team is encouraging cyclists to conform to the Highway Code and road traffic legislation by not riding on pavements.

Such "inconsiderate and selfish behaviour" can be a danger to pedestrians, particularly elderly, disabled and young children, say police.

The team is tackling the problem through education and enforcement, where necessary through fixed penalty tickets, particularly for those who may have previously received "words of advice."

During the initiative, which will run until March 4, five cyclists, three of whom were over 16, have received warnings. Letters will be sent to the parents of juveniles found committing offences.

PCSO Tony Callaghan is co-ordinating the initiative and can be contacted on 0845 456 4567.