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Councils forced to alter protest website

PUBLISHED: 11:22 19 January 2009 | UPDATED: 09:21 13 July 2010

Five district councils behind a website protesting against a combined Norfolk authority have been ordered by a watchdog to change the site's wording.

As reported in the EDP last month officials from the Audit Commission launched an investigation into the Keep Norfolk Local site set up by Breckland, Broadland, North Norfolk, South Norfolk and King's Lynn and West Norfolk councils.

Five district councils behind a website protesting against a combined Norfolk authority have been ordered by a watchdog to change the site's wording.

As reported last month officials from the Audit Commission launched an investigation into the Keep Norfolk Local site set up by Breckland, Broadland, North Norfolk, South Norfolk and King's Lynn and West Norfolk councils.

The probe came after complaints that the site was in breach of the code of conduct on council-run campaigns which states that publicity should be “objective, balanced, informative and accurate”.

And the district auditor has now sent a report to South Norfolk Council, the lead council, pinpointing wording that needs to be changed on the site.

The campaign, which was launched with the help of London based PR firm Freshwater and could cost up to £75,000 is aimed at halting a controversial review by the Boundary Committee looking into unitary government.

South Norfolk is in the process of writing back to the district auditor suggesting possible changes and these have already been incorporated on the website.


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