Posters displaying the Lord Kitchener-style rallying cry are going up around Reepham as campaigners make a fresh push to oppose a major expansion of the town.

Monday is the deadline for views on proposals outlined in a planning document by Broadland District Council which could see up to 250 new homes on two sites in the town.

A group called RealisticReepham has been set up to fight for 'sustainable development' and as well as the posters, they have also send out flyers giving information on what is planned.

Local people claim not to have been consulted over the proposals – for land at Cawston Road and Park Lane/Dereham Road.

Earlier this month RealisticReepham held information session to highlight the proposals and has started a petition calling on the council to reject schemes which would 'have an adverse effect on the surrounding environment and will severely impact on the town's infrastucture.'

Studies are being carried out looking at a range of issues including water management, the environment, traffic movements, how the sites were picked, the density of housing and the carbon footprint,

Group founder Mark Bridges, who launched RealisticReepham, said: 'The group is 12 people, all doing this off their own backs to protect Reepham from unnecessary development of this scale.'

He added: 'A potential 25pc increase in the number of residents and dwellings will detrimentally affect the town's over-stretched facilities.

'These sites have been shortlisted without proper assessment of Reepham's existing utilities such as electricity, water, sewerage, drainage and surface water. Roads into and out of the town are poor, there is limited parking in the town centre and limited access to public transport.'

Mr Bridges added: 'Schools and medical are already at full capacity and over-subscribed.'

To see the proposals for Reepham visit Broadland District Council's website www.broadland.gov.uk.

For more information on the campaign see the website www.realisticreepham.co.uk.