More change could be in store for a coast road leading into Sheringham.
In recent years, Weybourne Road has seen the demolition of the Splash swimming pool, its redevelopment as a £12.7m leisure centre called The Reef, and the approval of plans to build a 70-bed care home and 24 houses.
The latest addition to the road is now likely to be a hotel.
The site of the proposed development is to the immediate west of The Reef, which opened in November last year.
A spokesperson for North Norfolk District Council (NNDC), which owns the land and has been marketing it for a hotel development, said: "The council is currently in negotiation with a purchaser for the site."
Parking arrangements form part of those discussions, the spokesperson said.
According to estate agents Pygott and Crone's website, the land has been sold subject to contract.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here