A charity that helped a seriously ill youngster will benefit from money raised at this year's Cromer Boxing Day dip.
More than 300 people took part in the 30th annual dip, organised by the North Norfolk Beach Runners, last year.
Club member Clive Hedges said: "The charity chosen by our members this year is the Cromer Children's Charity; a small, yet valuable charity that helps with the special needs of sick children within a five-mile radius of Cromer church.
"They recently helped the family of a North Norfolk Beach Runner, Kevin Pitcher and his son Benny, six, and this is our way of saying thanks. This year we'll have the fun run at 10am and the dip at 11am."
Mr Pitcher, from East Runton, said Benny was doing "very well". He added: "He's on top form at the minute. Every night I tell him that he's going to get better."
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