A charity which usually brings home £2,500 at its most successful annual fundraiser was given more than eight times that on Saturday after newspaper readers helped boost its profile beyond recognition.

A charity which usually brings home £2,500 at its most successful annual fundraiser was given more than eight times that on Saturday after newspaper readers helped boost its profile beyond recognition.

The Benjamin Foundation, which helps young and homeless people in Norfolk, was presented with a cheque for £20,719 at Carrow Road ahead of the Canaries game against Swansea.

The massive donation came after the North Walsham-based charity won the Aviva Community Chest Challenge to have its name emblazoned on the shirts of Norwich City players for their game against Doncaster Rovers last month.

EDP readers were encouraged to collect tokens for their chosen charity from a shortlist of five and give it the opportunity of a lifetime to promote its work and reach out to new benefactors and beneficiaries.

The Benjamin Foundation dominated the ballot and as well as being sponsors for the Canaries game was able to do a collection at Carrow Road and auction the unique shirts on Ebay.

All fundraising brought in more than £10,000, which main club sponsor Aviva match-funded pound for pound.