Hundreds of people braved the cold weather to attend the Aylsham Christmas lights switch-on in the Market Place.
Entertainment included live music and a performance by youngsters from the Sutton School of Dance.
Other attractions included food stalls and a barbecue, fairground rides, a Santa's Grotto in Red Lion Street and a display of 30 Christmas trees decorated by local charities and good causes in St Michael's Church.
Town council events officer Paul Smith said the lights switch-on brought the town together.
'Everyone turns out,' he added. 'There's a fantastic community spirit and I think everyone just has a brilliant time.'
There was also the launch of a Christmas tree festival at Aylsham Parish Church, which runs until December 30 and will feature trees decorated by 35 local, national and international charities. The church is hosting a Christmas market on Monday.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here