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Search the Public Notice PortalA coastal town's economy could be 'future proofed' under new proposals to replace a traditional phone box with a digital hub.
BT Group PLC has submitted an application to North Norfolk District Council seeking permission to take out the existing phone box in Station Road, Sheringham, and replace it with a "global street hub".
The proposed hub, to be installed on the footpath section currently occupied by the BT kiosk, would feature illuminated advertising screens on both sides.
The planning statement said: "The Street Hub will help future-proof the high street making them smarter, safer, and more sustainable.
"Investment in the high street is at an all-time low, but that has not slowed BT down as they look to ramp up the upgrade of their kiosk estate with the rollout of new Street Hubs across the UK."
The hub is part of a wider plan to remove outdated BT payphones and adapt to modern demands.
The installation of the proposed street hub lines up with the North Norfolk District Council Corporate Plan 2023–2027, which prioritises improving digital connectivity across the district.
It will provide 5G small cell connectivity and free public Wi-Fi at a central location in Sheringham.
"The proposed street hub will contribute to modernising and decluttering the council's streetscape," the statement added.
The potential impacts of the proposal primarily concern visual amenity, public safety and heritage considerations.
It will be situated in a commercial area where signage and street furniture are already common.
BT claims that the digital advertising will be controlled in scale and illumination to prevent visual clutter and protect local character.
The hub has been sited to maintain pedestrian flow and avoid conflict with existing street furniture, trees and transport infrastructure.
BT's proposal asserts that there will be no harm to the setting of any heritage assets.
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