Black Shuck Distillery to gain tourist signs near Fakenham

Black Shuck Distillery, based in Hindolveston, near Fakenham, has received recognition from the Norfolk County Council Highways Department.

Patrick Saunders, founder of Black Shuck Distillery, said: "Being awarded brown tourist signs is a rigorous process, and we are truly proud to have achieved this recognition.

"It reflects the hard work our team has put into creating an exceptional visitor experience and helping people discover the rich heritage and stories behind Black Shuck Distillery."

Black Shuck Distillery is based in Hindolveston, near Fakenham (Image: Revel Studios)

Brown tourist signs are designed to direct motorists to places of interest, such as historic landmarks, attractions, countryside destinations, and visitor facilities, helping road users easily find local tourist destinations.

The news follows a period of growth for the distillery, which is expecting to welcome its 5,000th visitor to its shop and tasting room in the coming weeks.

Visitor numbers have grown by 400pc over the past year.

Founded in 2012, Black Shuck Distillery offers a variety of experiences, including behind-the-scenes tours (Image: Revel Studios)

The signs have been approved in Guist, where the A1067 meets the B1110, in Melton Constable, where the B1354 meets the B1110 and at the Fulmosten Road junction on the B1110.

They are expected to be installed at the start of August.

More than half of guests currently travel from outside Norfolk, with recent visitors coming from as far as Wales, Kent and Edinburgh.

Sarah Saunders, co-founder, said: "We're proud to be contributing to North Norfolk's tourism economy and we're grateful to all at North Norfolk District Council, Norfolk County Council and County Highways department for their help in making this happen.

Co-founder Sarah Saunders said the business is proud to contribute to the local tourism economy (Image: Revel Studios)

"Many of our visitors make a weekend or short break of their trip, supporting local accommodation providers, restaurants, cafes and independent retailers."

The distillery recently earned Visit England’s Quality Assured Visitor Attraction accreditation and is named after the legendary ghoulish dog that terrorised the region.

Mrs Saunders said: "We are determined to ensure that the legend of Black Shuck is not forgotten.

"Every tour is an opportunity to share this unique part of East Anglian folklore with visitors from near and far, while giving them a memorable and enjoyable experience."