Matty Groundsell's mission to eat at Norfolk's fish and chip shops

But that isn’t stopping food lover Matty Groundsell, who has set out to sample the delights of as many Norfolk chippies as he can over the next six months. 

Under the guise of ‘the Chip Advisor’, Matty has started reviewing his takeaway meals and posting them on his Facebook page for others to enjoy and debate.

READ MORE: Food review: 'No1 Cromer does superb fish and chips with a twist'

Matty said he had originally given himself the name on a community page for Hunstanton - where he lives.

Matty Groundsell aka 'the Chip Advisor' is building a strong following on social media (Image: Supplied by Matty Groundsell)

He said: “There are some fantastic fish and chip outlets around and the reviews seem to be well received, and a bit tongue-in-cheek also.

“I have started to get a lot of requests, recommendations and even a couple of invites to review.

Norfolk has no shortage of fish and chip shops, but which one is the best? Matty Groundsell is aiming to make up his own mind. (Image: Newsquest)

“As a chef with 20-plus years' experience working in some of the county's finest kitchens I feel I'm more than suited to my task.”

READ MORE: Three Norfolk chippies among 10 battling to be restaurant of the year

Among his favourites so far have been Mary Jane’s in Cromer - “A real old school classic chippy”,  Lucy's Chip Stall at Norwich Market - “They smash it every time and do Norfolk and the city proud” and Plattens in Wells - “One of my favs as a kid”.

Mary Jane's Fish Bar in Cromer (Image: Newsquest)

Mr Groundsell says his love of food began in 1998, when he had a job at the Krusty Loaf bakehouse in Hunstanton.

READ MORE: Platten's Fish and Chips four-day week trial praised

He said: “In 2003 I moved into professional kitchens -  The Lodge at Old Hunstanton and then at the Le Strange Arms Hotel, where I fine-tuned it to the chef I am today.”

Lucy's fish and chips on Norwich Market (Image: Newsquest)

Since then he has headed up kitchens around north and west Norfolk, and now cooks for private clients, offering catering consultancy to restaurants and hotels.

Platten's Fish and Chips in Wells-next-the-Sea (Image: Newsquest)

His page also has reviews of a couple of burger and kebab shops, but plans to focus on fish and chips from now on. Matty wants to get through as many as he can by October.