Survey offers Norfolk businesses chance to shape future of tourist industry

PUBLISHED: 09:44 15 February 2017 | UPDATED: 10:15 15 February 2017

Andrew Hird wants north Norfolk's tourism businesses to take part in the Larking Gowen survey.  Picture: MARK BULLIMORE

Andrew Hird wants north Norfolk's tourism businesses to take part in the Larking Gowen survey. Picture: MARK BULLIMORE

Archant Norfolk 2015

A tourism organisation in north Norfolk is urging businesses to join forces to shape the future of the tourist industry in the county.

The Tourism Business Survey has been launched by chartered accountants and business advisers Larking Gowen in partnership with Visit East Anglia and supported by organisations such as Norfolk and Suffolk Tourist Attractions (NSTA).

All businesses in the tourism and leisure sector including restaurants, hotels, tourist attractions as well as retailers in the tourism hotspots are being encouraged to participate in the independent survey.

Andrew Hird, chairman of Visit North Norfolk and chief executive of Woodlands Holiday Park is calling on businesses to get involved.

He said: “The results of the Larking Gowen Survey help guide businesses on future plans and investments. The quality of the data as always depends on the volume of businesses taking part.

“I would implore all of my colleagues involved in this dynamic tourism industry to put 15 minutes to onside and complete this online survey.

“The outcome will help to guide you in the months ahead and at the very least give you 15 minutes to reflect on your own business performance.”

The survey gives participants the opportunity to gauge their own achievements. They can also receive a tailored report which analyses their yearly performance and gives them a valuable benchmarking planning tool.

Those who fill in the independent survey remain anonymous in the published report, which provides an annual snapshot of the tourism and leisure sector across Norfolk, Suffolk and Essex.

It includes questions about the short and long term impact of last year’s Brexit vote as well as other issues affecting the sector including accessibility for disabled visitors.

Norfolk’s visitor economy has topped £3 billion for the first time and nationally the favorable exchange rate could see visitor spending increase by 8.1% (up to £24.1 billion) in 2017 from 2016.

The published survey provides statistical analysis as well as features good news stories about participating businesses, who have chosen to publicise their successes. Businesses can participate in the survey at February 26.


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other North Norfolk News visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by North Norfolk News staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique North Norfolk News account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Other news

47 minutes ago

A giant bone has been uncovered on the beach where one of the most complete skeletons of a mammoth ever discovered in Europe was found.


A Norwich painter’s portrait of a Norfolk MP has led to him being selected for a prestigious national exhibition for a second time.

A team of volunteer life savers have set about spreading a message of safety they are determined to make stick.

One of Cromer’s oldest institutions could soon be consigned to history.

Most Read

Two north Norfolk women will be taking on the challenge of a lifetime next weekend, when they set off to Lincolnshire to negotiate the world’s biggest and toughest obstacle course in aid of a national blood cancer charity.

Read more
Norwich City Football Club
Yesterday, 07:52

A drive is under way to improve road safety at a notorious road junction in Cromer following the latest accident.

Read more

Posters promoting Liberal Democrat and Conservative candidates have been stolen as the Norfolk County Council election campaigns heat up.

Read more
North Norfolk District Council

She was just 16 when she first donned a nurse’s uniform and nearly 47 years later Fiona Craske is finally saying goodbye to the profession, after working her whole career in Norfolk.

Read more

Local Weather



max temp: 9°C

min temp: 7°C


Show Job Lists

Digital Edition

Read the North Norfolk News e-edition today E-edition

Newsletter Sign Up

Sign up to receive our regular email newsletter