Search

Poundland sweets Nutters branded offensive to those with mental ill health by North Norfolk MP Norman Lamb

PUBLISHED: 11:32 13 September 2017 | UPDATED: 07:42 14 September 2017

North Norfolk MP Norman Lamb and the Nutters sweets. Photo: Archant

North Norfolk MP Norman Lamb and the Nutters sweets. Photo: Archant

Archant

A discount store has come under fire for selling sweets which have been branded offensive by mental health campaigners.

Nutters sweets sold in Poundland. Photo: Geraldine Scott Nutters sweets sold in Poundland. Photo: Geraldine Scott

Poundland was criticised by North Norfolk MP Norman Lamb, for selling chocolates similar to M&Ms called Nutters.

The packaging features cross-eyed characters and Mr Lamb has called for them to be withdrawn.

Mr Lamb said: “We have to be conscious of the impact language in society.

“More than 10 years ago we were seeing headlines such as the one in the Sun ‘Bonkers Bruno’, when he was sectioned under the mental health act.

“There was a great outcry - quite rightly - and I don’t think it’d happen today.”

Liberal Democrat Mr Lamb said he feared the use of such language could discourage anyone, but particularly young people, from seeking help for their mental health.

“You could say this is just being too politically correct,” he said.

“But what we need to do is normalise mental ill health and make people realise it’s nothing to be ashamed of.

“So we’ve got to be more aware of the impact of the language we use in headlines, in marketing on products, and be more respectful of people with mental ill health.”

He added: “The product needs to be quickly withdrawn from sale and Poundland needs to apologise.”

In Norwich’s Poundland store, on St Stephen’s Street, the sweets were on sale and promoted at the tills yesterday.

Dr Sophie Dix, of charity MQ: Transforming Mental Health, back Mr Lamb’s call for the sweets to be withdrawn.

She said: “While we have seen a positive change in perception of mental health, promotion of products with offensive language and distressing imagery is a real step backwards for progress.”

Chartered psychologist Dr Rick Norris said selling the sweets in the chain’s 896 stores created the impression mental health issues were “not a serious thing”.

Poundland said: “These nut chocolate bags have been a popular item over the last 12 months but we are saddened to hear that the item has caused offence.

“We take all feedback on board and have committed to assessing this line at its next formal review.”

• If you need to talk, call Samaritans on 116 123 or email jo@samaritans.org

Other popular content

A Norfolk road was closed for hours to clean up spilt fuel after a panel van and a bus collided.

Yesterday, 14:42

Parts of one of north Norfolk’s most beautiful villages are becoming submerged in sludge and water, to the despair of local residents.

Yesterday, 16:27

Police are warning residents and retailers to be extra vigilant after reports of fake £20 notes being exchanged in North Norfolk and Broadland.

About 6,000 people have signed an online petition pleading for a well-used coastal bus service to be saved.

Most Read

A Norfolk road was closed for hours to clean up spilt fuel after a panel van and a bus collided.

Read more
Yesterday, 14:42

Parts of one of north Norfolk’s most beautiful villages are becoming submerged in sludge and water, to the despair of local residents.

Read more
William
Yesterday, 16:27

Police are warning residents and retailers to be extra vigilant after reports of fake £20 notes being exchanged in North Norfolk and Broadland.

Read more
Norfolk police

About 6,000 people have signed an online petition pleading for a well-used coastal bus service to be saved.

Read more
Norfolk County Council
Yesterday, 10:58

Anticipation was at fever pitch for the opening of the new Sue Ryder charity shop in Cromer today.

Read more
United Kingdom

Local Weather

Partly Cloudy

Partly Cloudy

max temp: 4°C

min temp: -1°C

Show Job Lists

Digital Edition

Image
Read the North Norfolk News e-edition today
E-edition

Newsletter Sign Up

Sign up to receive our regular email newsletter