Search

How a Jake Humphrey Tweet inspired a new social media strategy for Bakers and Larners of Holt

19:00 12 June 2013

New president Jake Humphrey at the Royal Norfolk Showground. Photo: Steve Adams

New president Jake Humphrey at the Royal Norfolk Showground. Photo: Steve Adams

Archant

A Norfolk-based family business is looking to set up a new social media division on the back of a chance Tweet from presenter Jake Humphrey thanking them for their help in finding a bottle of wine.

When the former Formula One presenter asked his 700,000 followers if they knew where they could get a bottle of Norfolk wine from, a reply from one of them directed him towards Bakers and Larners of Holt.

The presenter was looking for the wines to give to chef Raymond Blanc and after contacting the store bought three bottles of Winbirri.

Staff became aware of the celebrity interest after a further Tweet from the presenter thanking store staff for their excellent customer service.

Duncan Baker finance director, said the firm had already been planning to bolster its social media division but after seeing the marketing power of Twitter in action decided to bring forward its plans.

The group has a combined turnover of £21m and also operates a successful online website.

Mr Baker said: “He sent out his Tweet and someone suggested us. Unbeknown to us, he rang up our sales guys to get some advice and we recommended Winbirri. On the back of that we are going to set up a social media side to make sure we put more effort into running that. We already felt it was important to have a digital strategy and we are now going to employ somebody to look after our social media side. We are looking to do that within the next couple of weeks. There is no comparison - that message went out to 700,000 people, which is incredible. We need to be pushing our message out and our brand to as many different areas as possible. Our digital marketing is very important to us. Social media is another distribution channel and we really want to make sure that it is really ingrained in the business.”

2 comments

  • It is great to see that B&L's have embraced new technology to bolster their image and provide a wider audience to their company. Well done!

    Report this comment

    Douglas McCoy

    Wednesday, June 12, 2013

  • As long as Mr Baker doesn't start tweeting his views!

    Report this comment

    JO

    Wednesday, June 12, 2013

The views expressed in the above comments do not necessarily reflect the views of this site

Other news

A tree on top of the Seat Leon on Hall lane which was brought down due to the high winds across Norfolk.

Picture: MARK BULLIMORE

A motorist had a lucky escape after her car roof was flattened by a large tree branch.

Southrepps Common volunteers get to work in the  pond.  Picture: RITA HOWARTH

It is a nature oasis of shady woodland, babbling becks, and swaying reeds.

Relaunch of wildlife friendly gardens at Bayfield Estate, Near Glandford, Holt. It first opened 25 years ago and now being run by the woman who started it back then. Anne Harrap (then Starling). As part of the reopening a new boardwalk and bird watching hide to promote wildlife-friendly gardening and to help and encourage our visitors to ‘give nature a home’ throughout the year.

Picture: MARK BULLIMORE

The daughter of a toy shop owner who set up a wild flower haven 25 years ago has returned to the business in a bid to rejuvenate the natural area.

Police

Thieves have targeted a white Ford van while it was parked in Park Avenue in Scottow.

Most Read

Yesterday, 19:22
A tree on top of the Seat Leon on Hall lane which was brought down due to the high winds across Norfolk.

Picture: MARK BULLIMORE

A branch “the size of a small tree” has crushed a car roof in a North Walsham residential car park.

Read more
Norfolk police
A tree on top of the Seat Leon on Hall lane which was brought down due to the high winds across Norfolk. Pictured is the car's owner Shirley Neave who parked on Cedar Court to visit her mother at Hall Lane flats.

Picture: MARK BULLIMORE

A motorist had a lucky escape after her car was damaged by a large tree branch.

Read more
Victory Housing Trust
Relaunch of wildlife friendly gardens at Bayfield Estate, Near Glandford, Holt. It first opened 25 years ago and now being run by the woman who started it back then. Anne Harrap (then Starling). As part of the reopening a new boardwalk and bird watching hide to promote wildlife-friendly gardening and to help and encourage our visitors to ‘give nature a home’ throughout the year.

Picture: MARK BULLIMORE

The daughter of a toy shop owner who set up a wild flower haven 25 years ago has returned to the business in a bid to rejuvenate the natural area.

Read more
New head teacher of Stalham High School Amy Webb with new assistant head teacher Paul Norris. 

Picture: MARK BULLIMORE

The new headteacher of a school in special measures has bold ambitions to turn it around by next summer.

Read more
Sheringham High School
Tuesday, March 13, 2012
The Wreck of the Ispolen at Sheringham.
PHOTO: ANTONY KELLY

She has lain submerged in her sandy north Norfolk sarcophagus for more than 100 years.

Read more

Most Commented

07:44
Norman Lamb at the Forum. Picture: DENISE BRADLEY

North Norfolk MP Norman Lamb has pledged to restore the Liberal Democrat vote in his memory.

Read more
Norman Lamb

Local Weather

Partly Cloudy

Partly Cloudy

max temp: 17°C

min temp: 12°C

Digital Edition

Image
Read the North Norfolk News e-edition today E-edition