Search

How a Jake Humphrey Tweet inspired a new social media strategy for Bakers and Larners of Holt

19:00 12 June 2013

New president Jake Humphrey at the Royal Norfolk Showground. Photo: Steve Adams

New president Jake Humphrey at the Royal Norfolk Showground. Photo: Steve Adams

Archant

A Norfolk-based family business is looking to set up a new social media division on the back of a chance Tweet from presenter Jake Humphrey thanking them for their help in finding a bottle of wine.

When the former Formula One presenter asked his 700,000 followers if they knew where they could get a bottle of Norfolk wine from, a reply from one of them directed him towards Bakers and Larners of Holt.

The presenter was looking for the wines to give to chef Raymond Blanc and after contacting the store bought three bottles of Winbirri.

Staff became aware of the celebrity interest after a further Tweet from the presenter thanking store staff for their excellent customer service.

Duncan Baker finance director, said the firm had already been planning to bolster its social media division but after seeing the marketing power of Twitter in action decided to bring forward its plans.

The group has a combined turnover of £21m and also operates a successful online website.

Mr Baker said: “He sent out his Tweet and someone suggested us. Unbeknown to us, he rang up our sales guys to get some advice and we recommended Winbirri. On the back of that we are going to set up a social media side to make sure we put more effort into running that. We already felt it was important to have a digital strategy and we are now going to employ somebody to look after our social media side. We are looking to do that within the next couple of weeks. There is no comparison - that message went out to 700,000 people, which is incredible. We need to be pushing our message out and our brand to as many different areas as possible. Our digital marketing is very important to us. Social media is another distribution channel and we really want to make sure that it is really ingrained in the business.”

2 comments

  • It is great to see that B&L's have embraced new technology to bolster their image and provide a wider audience to their company. Well done!

    Report this comment

    Douglas McCoy

    Wednesday, June 12, 2013

  • As long as Mr Baker doesn't start tweeting his views!

    Report this comment

    Jeffrey Osborne

    Wednesday, June 12, 2013

The views expressed in the above comments do not necessarily reflect the views of this site

Other news

Persistent rain has been falling across Norfolk today

Emergency services are being called out to a catalogue of flooded roads tonight because of heavy rain across the region.

Yesterday, 18:21
Norfolk Fire and Rescue Service

Emergency services were called to the scene of a crash on the B1145 at Cawston.

Yesterday, 18:17
Abellio Greater Anglia

Heavy rain has caused delays to trains between Sheringham and Norwich.

Yesterday, 11:46
Mundesley Pageant. Picture: Paul Damen.

A pageant telling one of the oldest stories in the world is set to make a return this Christmas.

Most Read

Yesterday, 18:17
Abellio Greater Anglia

Heavy rain has caused delays to trains between Sheringham and Norwich.

Read more
Saturday, November 22, 2014
Work progressing on the refurbishment of Cromer sea walls. Picture: ANTONY KELLY

Big buckets and spades are at work on Cromer beach as a major scheme to bolster the resort’s sea defences gets back into full swing.

Read more
Tuesday, October 5, 2010
Sheringham in north Norfolk - vandals have damaged a car in the town

Vandals have damaged a car roof in Sheringham.

Read more
Persistent rain has been falling across Norfolk today

Emergency services are being called out to a catalogue of flooded roads tonight because of heavy rain across the region.

Read more
Saturday, November 22, 2014
Trunch Garage owners celebrate 25 years in the business and the their move to new premises in the village. Grenville Payne with his wife Julie and sons, left, Gavin and, right, Todd.
Picture: ANTONY KELLY

A quarter of a century after couple Grenville and Julie Payne opened a garage in a converted Trunch chapel, their business has more than doubled.

Read more

Local Weather

Partly Cloudy

Partly Cloudy

max temp: 8°C

min temp: 2°C

Digital Edition

Image
Read the North Norfolk News e-edition today E-edition