Search

Cromer fisherman fronts international tourism campaign

PUBLISHED: 13:11 12 February 2018 | UPDATED: 15:44 14 February 2018

Richard Davies fronts the Visit Britain 'I Travel For...' Campaign. Picture: Cromer, Norfolk, England Getty Images ©Dan Burn-Forti

Richard Davies fronts the Visit Britain 'I Travel For...' Campaign. Picture: Cromer, Norfolk, England Getty Images ©Dan Burn-Forti

©Dan Burn-Forti

The family of a “larger than life” character who epitomised the cheer and charm of north Norfolk has welcomed seeing him front an international campaign.

Richard Davies was a hero to many residents of his home in Cromer, best known for his work as a fisherman in his family business, and serving as the coxswain on the RNLI lifeboat.

Although the father-of-two 
died aged 65 in 2010, his image is being used to promote a VisitBritain campaign, and it still raises a smile from those who knew him.

“You can just hear him laughing when you see that picture,” said Mr Davies’s widow Julie. “He was larger than life; if something was going off down on the shore I could hear him shouting from up on the cliffs.”

Son John Davies said: “He was born and bred in Cromer, he loved this place and I don’t think he would’ve wanted to live anywhere else.

“I was very, very fortunate because he was my father but he was also my mate. We had a very close bond.”

Mr Davies was recognised many times for his tireless work keeping lives at sea safe, winning a bronze medal and three vellum certificates of thanks for rescues in 1975, 1988 and 1999.

Just after his retirement in 2000, Mr Davies was also asked to carry the RNLI standard at the annual national Festival of Remembrance in London.

Mrs Davies continued: “He never wanted fuss, when people asked him ‘Why you?’ when he was diagnosed with a brain tumour he would say: ‘Why not me? I’ve done a lot in my life.’ And he had. He couldn’t even remember this photo being 
taken!

“He was always up to something. He’d some in and say: ‘I’ve been thinking Julie’ and I’d think: ‘Here we go!’ You never knew what he was going to do next!”

Mr Davies’ legacy lives on now that his son is the coxswain of the RNLI boat, and continues to work for the family business based in Cromer.

Mr Davies’ image has been used in many campaigns already, from cod liver oil tablets to bank campaigns.

“Our local library had clips of him in an interview, but I love seeing him and I love hearing it,” Mrs Davies said.

Other popular content

Yesterday, 16:35

A van towing a caravan has overturned on a north Norfolk road.

Yesterday, 15:56

A RNLI volunteer with more than 50 years’ experience as a crew member and onshore co-ordinator has slammed “despicable” thieves, who broke in to Sheringham lifeboat station at the weekend, causing up to £3,000 of damage.

Friday, August 17, 2018

A man was arrested and charged with being drunk and disorderly at this year’s Cromer Carnival.

Yesterday, 11:53

‘Wee Willie Winkie runs through the town, upstairs and downstairs, in his nightgown.’ So goes the nursery rhyme beloved by children the world over, but, nobody probably ever imagined he was doing all that running to help Norfolk’s seals.

Most Read

Yesterday, 16:35

A van towing a caravan has overturned on a north Norfolk road.

Read more
Norfolk Police
Yesterday, 15:56

A RNLI volunteer with more than 50 years’ experience as a crew member and onshore co-ordinator has slammed “despicable” thieves, who broke in to Sheringham lifeboat station at the weekend, causing up to £3,000 of damage.

Read more
Norfolk Police
Friday, August 17, 2018

A man was arrested and charged with being drunk and disorderly at this year’s Cromer Carnival.

Read more
Norwich Magistrates Court
Yesterday, 11:53

‘Wee Willie Winkie runs through the town, upstairs and downstairs, in his nightgown.’ So goes the nursery rhyme beloved by children the world over, but, nobody probably ever imagined he was doing all that running to help Norfolk’s seals.

Read more
Andreas Yiasimi
Sunday, August 19, 2018

I must say that I was very sad to hear of the proposed replacement for the Splash in Sheringham by the council. I’m not sure the council fully appreciates what draws visitors to the centre in the first place.

Read more
Reader Letters

Local Weather

Partly Cloudy

Partly Cloudy

max temp: 24°C

min temp: 16°C

Show Job Lists

Digital Edition

Image
Read the North Norfolk News e-edition today
E-edition

Newsletter Sign Up

North Norfolk News weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy